Smart Solutions for FMCG Retailers

One of the key differentiators of a successful FMCG player is the strength of its distribution network. A complex distribution network, having wide geographical footprint, brings along with it unique set of challenges - the most relevant of which is perhaps to ensure a predictable, high quality consumption experience to its end-consumer. Most of the top FMCG players are aware that the distribution challenge is not limited to merely delivering the products to the retailers; it is the form in which the products are delivered to the end-consumer that has a defining implication on the moment of truth.