Evolving business models in Indian IT/ITeS sector


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While the pandemic hasn’t been kind to MSMEs, it has radically transformed how the business world operates digitally, bringing about two years of digital transformation in as many months. For the Indian IT/ITeS sector, the time is ripe to hit the reset button, understand how consumer behavior has evolved, and rapidly alter or pivot their offerings to cater to this new world. Embracing the right business model and choosing the right business strategies is the key to prospering in a post-pandemic world.


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