Why do enterprises require Location Based Services?
While the advantages of location-based services on the consumer front are obvious, enterprises have still not tapped into the full potential that LBS can offer. While reluctance to switch from legacy technologies and security concerns around access to sensitive data might be the reasons for trepidation amongst businesses, the benefits on offer should give them ample reasons to use them sooner rather than later.
Applications based on LBS can provide great value within the enterprise. Let’s have a look at some of the ways in which LBS can be beneficial for enterprises:
Enhancing enterprise productivity With enterprise mobility models such as BYOD (Bring Your Own Device) and COPE (Corporate Owned, Personally Enabled), employees can enjoy a seamless and continuous experience across platforms, devices, and operating systems, whether they are within the premises or outside of them. With these models, enterprises can ensure data security and establish preventive measures against fraud. In enterprises with a mobile workforce, workforce tracking and management tools on employee devices can help them gain real-time visibility of their mobile workforce, thus increasing accountability and productivity.
mproving on-premise employee experience Employees can use mapping applications to determine their own location and search for a point of interest within the company premises to navigate towards it. They can also connect with other employees by either sharing their location or points of interest with others, thus helping everyone to save time to navigate and meet.
Helping mobilise vast transit operations For enterprises into logistics and freight transport, asset and fleet tracking services can be of great help to get real-time information of valuable business assets in transit. They can also help them improve customer experience. With RFID or GPS technologies, assets can be geo-fenced and movement alerts can be triggered, to help enterprises track the safety and location of cargo or documents while in transit. With fleet tracking solutions, enterprises can track their on-ground fleet, anytime, anywhere, cost-effectively, with the added benefit of tracking fuel consumption, route monitoring and driver performance.
Aiding business intelligence Traditional business intelligence (BI) tools are adding location elements to provide precise geo-analysis and intelligence for enhancing contextual decision-making capabilities, resulting in improved productivity and growth opportunities. This can particularly help in getting accurate reporting of the front and back office applications, field operations, supply chain management and CRM.
With the Internet of Things (IoT) driving the future of many businesses, location has become a powerful data point, and hence, location-based services need to be leveraged to propel enterprise growth. However, for LBS to be adopted by enterprises, a seamless and transparent process is required. The technology must be made available with high accuracy and highly relevant features to deliver measurable impact for enterprises.