Summary: It’s clear that coronavirus will have a lasting impact on the way people work, study and collaborate. The pandemic has
suspended numerous activities significant to the economy. Despite this, businesses can continue to uphold the trust of
customers in their brand and keep their employees productive by leveraging virtual interaction tools. Schools too can
use these tailored audio-video applications to maintain their academic sessions’ progress.
The impact of coronavirus on industrial operations is being felt across all sectors of the economy. Stalled production,
disrupted supply chains and wide gaps between demand and supply are prevalent. It is also evident that when it comes to
how we work and live in the post-corona world, there is no going back to ‘business as usual’.
People are getting used to work-from-home practices, online learning and virtual interactions, and it will not be easy
to put the genie back in the bottle. The Covid-19 has become a catalyst for massive adoption of digital technology.
Nevertheless, organisations whose mainstream operations have been hit by the lockdown and consequent economic slump can
use the same techniques to rebuild the trust in their brand.
Tailored collaboration tools make it possible for businesses to reach out to their employees, clients and stakeholders
in real-time and keep them reassured on the ability of the organisation to thrive. Such tools can also be leveraged by
schools and colleges that do not want the academic progress of their students to be slowed down by a pandemic.
Addressing a large group of audience
The Webcasting solution devised by Tata Tele Business Services (TTBS) enables enterprises with the ability to connect
with not ‘a few’, not hundreds, but thousands of participants in an interactive online collaboration. It is an
innovative tool to organise virtual meetings at a time when direct human interaction is unsafe and unwarranted.
While using this Webcasting service, organisers can also record the ongoing event and recreate the experience for the
audience who might have missed the live proceedings.
Value of remote interactions through Webcasting
Is connecting with customers, employees, vendors, stakeholders and students across remote locations worthwhile for
organisations at this stage of the economy and in the post-corona world?
Here are some top reasons to have such interactions:
As per a study by Boston Consulting Group (BCG), “In recessions and downturns, 14% of companies outperform both
historically and competitively because they invest in new growth areas.” No matter how unusual this situation may be,
businesses must continue to innovate and generate new ideas.
The TTBS Webcasting solution enables organisations to invite all C-suite officers, senior managers and team leaders to
one virtual conference room and discuss strategies for brand regeneration. They can also share business-critical
information and new policies across different functions and geographic locations.
With their work-life shaken in an unusual way, employees in most companies also want to know what is happening in the
board rooms and how the economic slump would impact their appraisals, promotions and stability in the organisation.
While they may not mind redesigning their work styles to help the business re-emerge from a crisis, they need to know
exactly where they are headed. Sending non-personal group e-mails may not be sufficient to calm their fears. Employers
must interact with them in more humanised ways, and that is where the Webcasting tool helps.
By organising a remote town hall event, the company heads can communicate effectively with employees and address their
queries with reassuring replies. They get to know the concerns and ideas of employees and boost their morale.
Another benefit of the Webcasting service in business is the ease it affords in conducting corporate training. Employees
who had just joined their organisations and were about to get trained on particular aspects of their job, as also the
ones who had enrolled for upskilling training, can use the lockdown period to acquire the knowledge they seek.
Brands can also use the Webcasting solution to launch new products, services and to collaborate with investors for new
For Education Institutes
Each month of an academic year is precious for the students and for the teachers who help them navigate through their
curriculum. The extended closure of schools forced by the Covid-19 lockdown can result in serious disruption of studies
unless the authorities implement a structured way to continue classes. This is where they can leverage the Webcasting
Online classrooms organised via Webcasting help to deliver scholastic lectures and present necessary demonstrations
collectively to a batch of students. The students can speak to their subject teachers directly from their homes and get
doubts clarified. They can also interact with their classmates and participate in group discussions, just as they would
in a physical classroom.
As we learn to live with the pandemic and prepare ourselves for the post-coronavirus world, we must familiarise
ourselves with the new ways of working. Even if travelling for work and meeting peers becomes impractical, organisations
cannot sit idle and watch their brand image fading. They must plan strategically to revitalise their business and fuel
productive activities with future-ready methodologies.
The global reach of Webcasting and its anytime-anywhere access, coupled with cost-effectiveness and a range of features
to keep the audience engaged in a virtual room, make it an ideal tool for the world transformed by Covid-19.
To know more about the TTBS Webcasting tool, click
To know more about the TTBS Webcasting tool, click https://tatateleservices.com/business-services/collaboration/webcasting-services