Working for the disadvantaged sections of the society is a way of life at the Tata Group. As Mr JRD Tata believed, "society is an important stakeholder in the development of any organization". Social Responsibility has been central to the core values of the Tata Group for over a century now—and Tata companies have not only been proactive on compliance with regulatory requirements, but have also had a farsighted vision in ensuring sustainability of business processes, restoration of biodiversity, and conserving wildlife where possible.
Keeping in tune with the changing business, environmental and social scenarios the Tata Group has adopted the term 'Corporate Sustainability’ instead of Corporate Social Responsibility. Sustainable livelihoods are the demand of all social initiatives in the Group. Tata Teleservices Limited is a responsible corporate citizen, and strives to give back to the community it operates in.
The main objective behind the CS initiatives of TTL is to use telecom to impact the life of the underprivileged sections of society. The company endeavours to make a positive contribution to the community by supporting a wide range of socio-economic, educational and health initiatives. Keeping in mind the Tata Group guidelines and the objective mentioned above, we have identified and implemented many CS initiatives since 2006-end.
Toward the end of 2008, with the then new TTL Corporate Sustainability team having come on board, Tata Teleservices Limited began the process of joining the select few Tata Group companies that, under the guidance of the Tata Council for Community Initiatives, had put together their CS Big Picture. Education and Environment were identified as the two primary pillars for CS at TTL, with all projects and activities stemming from there.
That having been said, it was also decided that rather than put a stop to all the good work that many of TTL’s 22 Circle offices were doing (but which were not aligned to the Big Picture), the CS team would let these carry on for the cause of continuity in the target communities, slowly bringing them under the pillars identified—the process of Big Picture Alignment at TTL, thus, began.